Aithon has launched Aithon Co-Sell, an AI-powered platform designed to help AWS partners selling into regulated financial services identify AWS-backed opportunities and access available funding. The solution connects with AWS Partner Central to bring AWS propensity signals and funding eligibility directly into sellers’ workflows. Aithon said the platform enriches accounts with signals showing which customers AWS considers in-market, including buyers with strong AWS Marketplace activity, while providing eligibility information across more than 25 funding programs. Since its launch, the company has enriched more than 4,000 leads across approximately 900 accounts.
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The platform also identifies requirements needed to unlock funding and supports submissions through AWS Partner Central. “Our customers’ best deals are the ones AWS is leaning into buyers with committed cloud spend to burn down, accounts AWS has flagged as in-market,” said Nitin Gupta, CEO of Aithon. “Aithon Co-Sell puts those AWS signals next to every seller’s account and funding eligibility next to every deal, and files both into AWS Partner Central. Sellers work the right accounts with AWS behind them; alliance leaders stop leaving funding on the table.” The platform is available to ACE-eligible AWS Partners selling into regulated industries and can be accessed through Aithon, Slack, Microsoft Teams, and MCP integrations with Claude and ChatGPT. It is also transactable through AWS Marketplace. The launch comes as AWS continues expanding AI-powered capabilities within Partner Central to help partners identify opportunities and access funding.
