Clutch, the global B2B service marketplace, has unveiled B2B Expert Picks, a new program aimed at helping business leaders make confident hiring decisions by combining expert-curated recommendations with verified performance data. “As B2B purchasing becomes more complex, buyers want the right mix between reliable high-quality data and personal recommendations when hiring a provider to help grow their business,” said Tim Condon, Chief Revenue Officer at Clutch.
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The program includes lists compiled by known business leaders that highlight tested service providers they use, allowing buyers to quickly evaluate options and reduce hiring risks. In addition to informing buyers, appearance in Expert Picks lends providers proven credibility and visibility, stamping expertise endorsed by the greatest minds in the business. The initiative offers a scalable model for influential voices and experts to share recommendations. This helps them build authority and create revenue opportunities with no ongoing maintenance. By aligning incentives for buyers, providers, and experts, B2B Expert Picks provides a more open and reliable way to reach B2B decision-makers.
