Cordial, the AI-driven marketing platform, has introduced a new Price Sensitivity feature within its Cordial Edge™ AI suite, designed to help brands protect shrinking margins by predicting each customer’s responsiveness to price changes. Against a backdrop of declining U.S. profit margins, rising inflation, and global tariff uncertainties, this new capability enables marketers to move beyond blanket discounting by dynamically analyzing individual customer behaviors such as clicks, purchases, and browsing history—to forecast how likely they are to buy at varying price points. “With rising tariffs and shifting consumer expectations, brands need more than generic discounts, they need personalized offers backed by data and intelligence,” said Rob Garf, SVP of Strategy and Insights at Cordial.
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This AI-driven segmentation allows for targeted, high-impact promotions that preserve profitability and improve customer experience by reducing irrelevant offers. For example, high-sensitivity customers may receive personalized coupons, while low-sensitivity shoppers are shown premium products without discounts. The new feature joins a broader suite of predictive tools including Lifetime Value, Average Order Value, and RFM analysis, supporting more efficient, personalized, and margin-conscious marketing strategies. “Cordial’s Price Sensitivity feature will provide our team a smarter way to engage customers and preserve margin, something every retailer needs right now,” added Molly Hartney, Chief Digital Officer at Rack Room Shoes.
