Equilar ExecAtlas has partnered with SalesIntel to address a persistent executive data gap in Salesforce, enabling enterprise revenue teams to access more complete and actionable executive intelligence within a unified workflow. The integration combines ExecAtlas’s trusted executive relationship and leadership data with SalesIntel’s AI and human-verified buying committee contact information, allowing users to enrich Salesforce records with accurate C-suite profiles, verified emails and phone numbers, and visibility into decision-making networks. “Most Salesforce instances are missing the executives who actually make buying decisions,” said David Chun, Founder and CEO of Equilar, the company behind ExecAtlas.
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“Sales teams have account records and mid-level contacts, but the C-suite profiles are incomplete, outdated, or absent entirely. This partnership solves that problem by populating Salesforce with verified executive data, surfacing the buying committee at ICP accounts, enriching it with contact information, and revealing paths to power.” The integrated solution offers relationship intelligence and real-time leadership tracking. This helps sales teams find the right decision-makers, use warm introductions, and engage at key moments. “Knowing who to call is only half the battle. Knowing when, why, and who can open the door is how enterprise deals actually get closed,” said Manoj Ramnani, Founder and CEO of SalesIntel.
