Firmable has launched its Model Context Protocol (MCP) server, which allows revenue teams to access validated B2B data and perform go-to-market activities in the chat interface of AI provider ChatGPT Claude Cursor, and Codex. Within its new platform Firmable Connect the MCP combines AI with live company and contact data, which is continually updated, to help sales teams reduce fragmented workflows and data corruption. By blending AI-native data sourcing and automated data cleansing with CPC, continuous data verification, buying signals, and delivery via CRM integrations webhooks APIs, and AI assistant integrations, Firmable Connect offers a single AI-native data source and delivery platform.
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It also offers 540 AI skills and promptsincluding CRM Push Prep, Account Brief, and Buying Committee Mapperto reduce sales teams’ drag-with human oversight, with native integrations to Salesforce HubSpot Microsoft Dynamics 365, and Pipedrive completed in minutes.. “We didn’t want to be another data vendor with an API bolted on,” said Leigh Jasper, Co-founder and Co-CEO of Firmable. “We wanted to meet revenue teams inside the tools they’ve already adopted for AI and make sure what shows up there is data they trust enough to act on immediately. Smarter data, sharper timing-that’s the whole bet behind Firmable Connect.” The company is also expanding its presence across the U.S. and Canada alongside the launch.
