HubSpot has launched its Deep Research Connector, becoming the first CRM platform to integrate directly with ChatGPT. This new feature enables over 250,000 HubSpot customers to harness AI-driven insights for marketing, sales, and customer service without needing extensive data resources. By connecting CRM data to ChatGPT, users can run complex queries—like identifying high-converting customer segments or forecasting ticket volumes—and instantly act on insights within HubSpot.
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“Launching the HubSpot deep research connector means businesses and their employees get faster, better insights because ChatGPT has more context,” said Nate Gonzalez, Head of Business Products at OpenAI. Karen Ng, SVP of Product and Partnerships at HubSpot, added, “Even small teams without time or data resources can run deep analysis and take action on those insights.” Designed with robust privacy safeguards, the connector respects user permissions and ensures customer data is not used to train AI models. Available on all HubSpot tiers for users with a paid ChatGPT plan, this integration is a major step in democratizing enterprise-grade AI for small and mid-sized businesses.
