Informa TechTarget has announced a strategic partnership with Outreach, integrating its Priority Engine intent data platform with Outreach’s sales execution system to transform how B2B tech companies engage with prospects. This collaboration is aimed at helping sales teams convert more early-stage buyer interest into real pipeline through automation and precise, real-time insights. “Roughly 9 out of 10 initial conversations with BDRs never progress through the sales cycle. Our new integration addresses this challenge head-on by fueling the timely and relevant engagement required to maximize conversion and pipeline impact,” said Jillian Coffin, Senior Vice President of Customer Enablement and Strategy, Informa TechTarget.
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The integration allows users to directly funnel high-intent leads—called Active Prospects—into thematically aligned Outreach sequences, either instantly or on a scheduled weekly basis, enabling sellers to engage buyers when they’re most receptive. Sales reps benefit from streamlined workflows, faster time-to-engagement, and more personalized outreach based on a deep understanding of individual prospect interests and behaviors. The joint solution is available now at no extra cost to existing Priority Engine Sales subscribers who also use Outreach, aiming to boost meeting conversions, improve deal velocity, and deliver more predictable revenue outcomes.
