Unifyr has received a strategic growth investment of $20 million led by Investcorp through its Investcorp Technology Partners Fund V to drive international expansion. The investment is to be used to drive product innovation, particularly AI capabilities for analytics and automation that assist enterprises in managing intricate partner ecosystems for marketing, sales, and revenue operations. Unifyr’s solution aims to offer real-time partner performance visibility, predict future revenue outcomes, and maximize partner-driven growth for B2B companies that embark on partner ecosystems for going-to-market approaches.
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Investcorp highlighted Unifyr’s relevance in a shifting revenue landscape, noting its strong market momentum and AI-centric vision. “Unifyr addresses a critical need in modern B2B organizations as partner-led revenue models become increasingly important,” said Georg Knoflach, Managing Director at Investcorp. For Unifyr, the investment marks a significant milestone in its growth trajectory. “This $20 million investment allows us to significantly accelerate our AI roadmap and scale globally,” said Michael Kugler, CEO of Unifyr, underscoring the company’s focus on turning partner data into predictable, measurable revenue growth.
