Wayflyer, a leading financing platform for consumer brands, has launched Hosted Capital, a new solution that allows service providers to embed lending capabilities directly within their applications, unlocking new revenue streams and boosting customer retention. Designed for rapid deployment, Hosted Capital can be set up in just 24 hours and is fully backed by Wayflyer and its corporate debt providers, eliminating the regulatory and financial risks for partners. “Service providers want to help their business customers grow, but developing their own financing product is costly, slow, and risky,” said Jelle Kaat, VP of Product at Wayflyer.
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The solution enables partners to display indicative financing offers in-platform, giving businesses fast access to capital for key growth moments like inventory restocks or marketing campaigns, while keeping customers engaged and reducing drop-off compared to traditional referral models. Hosted Capital also generates a dependable revenue stream through revenue-sharing models and requires minimal technical implementation, making it easy for partners to launch compliant lending products quickly. “Hosted Capital is about bringing financing closer to the point of need, making it faster, simpler, and more impactful for everyone involved,” said Emma Cohen, Product Lead for Hosted Capital at Wayflyer, supporting the company’s mission to provide scalable, trusted access to capital for growing businesses.
