BuzzTheory has introduced AI RevX™, a new AI revenue optimization service designed to help B2B companies strengthen their visibility and credibility as generative AI reshapes how buyers evaluate vendors. The announcement was made at IT Expo 2026, amid growing evidence that AI tools are now central to purchasing decisions.
Recent data from Forrester Research shows that 89% of B2B buyers use generative AI as a key self-guided research source during the buying process. At the same time, Gartner predicts traditional search engine volume will decline by 25% by 2026 as AI assistants and agents increasingly shape discovery.
“AI is already acting as the front door to B2B buying,” said Khali Henderson, Senior Partner at BuzzTheory. “Before a human buyer ever talks to sales, AI systems are deciding which vendors are even worth considering. If your website doesn’t clearly communicate what you sell, why you’re credible and how you’re different in a way AI can understand, you don’t make that cut. AI RevX was built for this exact moment.”
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AI RevX is built on BuzzTheory’s proprietary Revenue Signal Architecture™ framework and a scoring platform that evaluates AI Revenue Readiness™. The service identifies and strengthens the digital signals AI systems use to assess vendors—such as certifications, awards, customer outcomes, pricing transparency, partnerships, and third-party validations.
Delivered in three phases—Diagnose, Architect, and Deploy—the offering begins with a readiness assessment, followed by a custom strategy to optimize structured data, authority markers, and trust signals across digital channels. Implementation can be collaborative or fully managed.
“Companies need to support direct and indirect sales efforts when buyers ask AI about the firms they’re representing,” said Casey Freymuth, Managing Partner at BuzzTheory. “Every citation, inclusion and approval you earn is one a competitor loses. It’s a zero-sum game. AI RevX addresses all of these needs strategically and cohesively in a reliable framework that supports all aspects of this new, AI-mediated revenue reality.”
With AI increasingly mediating vendor selection, BuzzTheory is positioning AI RevX as a competitive necessity for modern B2B growth.
