Consensus, a leader in AI-driven demo automation, has teamed up with NewEdge Growth. NewEdge is a consulting firm focused on revenue operations (RevOps) and go-to-market strategies. This partnership will help B2B and private equity-backed companies enhance their revenue engines. They will combine RevOps strategy, go-to-market execution, and automated demo workflows. The goal is to close a gap in revenue operations: aligning planning with execution to boost pipeline growth and speed up sales outcomes.
Under this partnership, NewEdge Growth will embed Consensus’ AI‑powered demo automation technology into its tech stack services and RevOps as a Service offerings. This means customers can leverage NewEdge Growth’s expertise in architecting integrated RevOps systems — including CRM, sales engagement, and analytics — while using Consensus to automate the demo portion of the sales process. Consensus’s Demolytics analytics engine delivers deep insights into buyer engagement, enabling revenue teams to interpret stakeholder behavior and prioritize high‑value opportunities more confidently and rapidly.
“Too many teams invest in great technology without the strategy to fully leverage it” said Adam Freeman, SVP of Global Partnerships & Strategic Alliances at Consensus. “NewEdge Growth closes that gap. This partnership is about making demo automation a core part of the revenue engine…not a disconnected tool.”
A Unified Approach to Revenue Acceleration
Consensus and NewEdge Growth are providing a complete solution for revenue growth:
Demo automation at scale: Consensus streamlines the demo process. It offers interactive product experiences that users can access anytime.
RevOps strategy and integration: NewEdge Growth assists B2B companies in designing and integrating RevOps features. This ensures smooth workflows across their current platforms.
Actionable buyer signals: By combining demo engagement analytics with CRM and sales analytics, revenue teams gain a clearer picture of buyer intent and next best actions.
Blake Brock, Founder & COO of NewEdge Growth, noted that the partnership places demo automation “inside the revenue engine,” tying funnel insights directly to workflows so that revenue teams can act on signals faster and more accurately — resulting in shorter sales cycles and a more predictable pipeline without adding operational complexity or new headcount.
Impact on the Revenue Industry
This partnership is one such example of the emerging trend in the revenue technology space, which involves the integration of strategic consulting and intelligent automation to address typical GTM challenges. By leveraging the injection of AI-powered demo automation into RevOps processes, organizations can eliminate bottlenecks and make sales processes more efficient and data-driven. Industry studies indicate that the adoption of AI in sales processes can help accelerate pipeline velocity and improve sales efficiency.
For the revenue industry, the partnership reinforces that:
AI‑automation is no longer optional — it’s a differentiator that can turbocharge presales and pipeline execution.
RevOps transformation is strategic — aligning revenue strategy and operations leads to more predictable growth and fewer misaligned handoffs between teams.
Insight‑driven selling is critical — tying buyer engagement metrics to sales workflows allows teams to focus effort on deals most likely to close.
Business Implications and Competitive Advantage
For businesses, this partnership can translate into measurable revenue performance improvements. Automating demos frees up presales teams to concentrate on high‑value work, reducing time spent on repetitive tasks. Integrating these insights with RevOps architectures helps organizations:
Identify high‑intent prospects earlier in the funnel
Shorten sales cycles through smarter engagement
Improve forecast accuracy with better pipeline visibility
Scale revenue operations with consistent execution practices
AI is changing go-to-market technologies. Companies that use integrated solutions from Consensus and NewEdge Growth can gain an edge. This is especially true in crowded B2B markets where buyers want personalized and efficient engagement during sales.
By combining RevOps strategy with AI-driven demo automation, this partnership shows a new level of sophistication. Businesses can now design and run revenue engines that turn data and automation into real growth drivers in today’s changing revenue landscape.
