Freshpaint, the creator of the Healthcare Privacy Platform, announced the launch of Ad Performance, connecting ad platform data with real appointment outcomes to provide full visibility into the patient’s journey all while protecting patient privacy. Healthcare marketers can now execute data-driven strategies in a privacy-first way.
Healthcare data is notoriously fragmented, with patient information spread across disconnected systems designed for different purposes. This fragmentation makes it difficult to link digital advertising performance to critical outcomes like booked appointments, attended visits, and generated revenue. In addition, privacy regulations like HIPAA and legal challenges restrict access to the data that fuels optimization in other industries. Without a clear connection between marketing efforts and key patient actions, like booking or attending an appointment, healthcare marketers struggle to calculate customer acquisition cost (CAC) or optimize it effectively.
Also Read: Integrity Solutions Named in 2024 Gartner for Sales Guide
“We are dedicated to leveling the playing field for healthcare marketers. For too long, they’ve been expected to match the performance of e-commerce and other industries without access to true bottom-of-the-funnel data,” said Michael Malis, CEO and co-founder of Freshpaint. “Connecting the tools that marketers use every day with the data that matters most will help them to unlock strategic marketing measurement.”
SOURCE: PRWeb
