Fullcast, a leader in Go-to-Market (GTM) and revenue operations automation, announced the acquisition of Copy.ai, the leading generative AI platform for sales and marketing workflows, trusted by millions of users worldwide. The acquisition marks a significant milestone in Fullcast’s mission to deliver a unified, AI-native GTM platform that spans across planning, forecasting, execution and compensation.
The integration of Copy.ai expands Fullcast’s capabilities, allowing organizations to plan, execute and optimize every aspect of their revenue engine within one platform. Together, the companies will deliver an end-to-end “Plan-to-Pay” model, bridging the gaps between GTM strategy, sales productivity and AI-powered execution.
“This acquisition is a defining moment for Fullcast and for the future of RevOps,” said Ryan Westwood, CEO of Fullcast. “Copy.ai brings AI-native GTM workflows and execution to the foundation we’ve built in sales planning and performance management. Together, we’ll enable GTM teams to move faster, align better and execute smarter, with AI embedded at every step of the revenue process. This allows teams to quickly and easily build customized use cases to accelerate their teams’ growth.”
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With Copy.ai’s proven generative AI technology, Fullcast customers will benefit from following:
- AI-powered outbound execution that personalizes SDR and AE workflows at scale.
- Faster GTM execution through automated email, sequence and proposal generation aligned to Fullcast GTM plans.
- Consistent, data-driven messaging across marketing and sales functions.
- Reduced reliance on third-party engagement tools.
“Fullcast shares our belief that the future of sales and marketing is AI-native, data-driven and outcome-driven,” said Chris Lu, CTO and co-founder of Copy.ai. “By joining forces, we’re combining Copy.ai’s generative content engine with Fullcast’s RevOps platform to create something entirely new a connected GTM system that plans, forecasts and acts, all in one place.”
According to recent analyses by S&P Global Market Intelligence 451 Research and 451 Alliance, the generative AI market is projected to reach $85 billion by 2029, growing at an annual rate of around 40%. The addition of Copy.ai positions Fullcast as a clear leader in this fast-evolving space, offering differentiation through deep workflow integration rather than standalone AI tools.
“Our goal is simple: to make every GTM team more productive and predictable,” Westwood said. “This acquisition accelerates that vision by embedding AI directly into the workflows that drive revenue.”
The transaction strengthens Fullcast‘s growing product ecosystem, which includes Ebsta (data intelligence), Atrium (analytics) and Commissionly (incentives), now complemented by Copy.ai‘s AI execution layer. Together, they form the most comprehensive AI-native RevOps suite in the market.
Source: PRNewswire
