Impartner has launched Aimi (Artificial Impartner Intelligence), a new enterprise-grade AI engine embedded directly into its partner management and marketing automation platform. Designed to boost partner productivity and streamline complex channel operations, Aimi represents a major step in Impartner’s strategy to integrate intelligence throughout the partner revenue ecosystem.
Developed with the needs of large-scale partner programs in mind, Aimi focuses on practical, high-impact automation rather than generic AI add-ons. The engine delivers three core capabilities: AI-driven content creation and translation, natural-language record creation through text or voice, and instant access to knowledge and assets through a virtual assistant linked to a customer’s existing library. These features aim to reduce manual effort, accelerate workflows, and surface insights long buried in channel data.
Aimi also enhances accuracy and efficiency across deal registration and administrative processes. The system recognizes required fields, prompts users for missing information in real time, filters background noise during voice inputs, and adapts to each organization’s configuration. This AI-first design supports a low-touch revenue model that helps partners accomplish more with minimal friction—meeting the demands of a mobile, fast-moving workforce with capabilities like Voice-to-Action.
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As part of Impartner’s broader AI vision, Aimi is supported by additional AI-trained capabilities built specifically for Impartner’s platform. Together, these innovations enable more intuitive workflows, stronger program governance, and improved productivity across partner teams. The company says this approach is central to elevating operational performance and maximizing the value enterprises derive from their channel investments.
“Our goal is to make partner and administrator workflows significantly simpler,” said Robert Harris, Impartner’s VP of Product Management. “With Aimi, someone can say ‘Create a deal for Acme Corp’ and the system will naturally gather the missing details, validate the required fields for that customer and complete the submission. We didn’t want an AI tool that only works in perfect conditions. We built it to adapt to real workflows and environments.”
Building on recent releases such as HyperscalerGTM and PMaaS, Aimi further strengthens Impartner’s foundation for partner revenue orchestration. By unifying workflows across enablement, opportunity management, and co-selling, the new solution gives organizations a more cohesive and precise way to manage partner-led growth.
