Aithon has unveiled a new AI-native go-to-market (GTM) platform built specifically for revenue teams operating in highly regulated financial services markets. Launched by Aithon Tech Inc., the platform targets FinTech, InsurTech, and enterprise technology vendors that sell into banks and insurers—sectors where complex buying structures and compliance requirements often slow growth.
At the core of the launch is Aithon’s proprietary RevenueGPS solution, which helps companies uncover expansion opportunities, identify the right accounts and stakeholders, and move deals forward more efficiently. Unlike traditional GTM tools that focus primarily on historical activity, RevenueGPS combines actionable intelligence with traceable evidence, supported by a financial services–specific domain layer that reflects how regulated buyers evaluate and approve technology investments.
“Selling Financial Services Solutions requires deep domain understanding and positioning your product against a myriad of industry competitors. But today’s GTM-tech landscape is filled with highly fragmented generic GTM tools that capture ‘what happened’ but do not provide any insight or intelligence to help the seller grow their business,” explained Nitin Gupta, CEO of Aithon. “We are building Aithon to understand the nuances of regulated sales motions, and work backwards from the needs of the line of business buyer to position your product.”
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Aithon’s platform is powered by its IntelliMatch algorithm, which creates a customer context graph by blending first-party GTM data with external financial services signals. This graph is enriched with industry-specific datasets, automated workflows, and AI agents, while maintaining enterprise-grade traceability and controls suited for regulated environments.
A key differentiator is Aithon’s domain expertise layer, supported by the Aithon Expert Network—a growing group of fintech specialists helping train the AI to recognize real-world selling dynamics. The network already spans critical domains including AML, fraud, payments, lending, banking, insurance operations, asset management, and wealth management.
“Banking and insurance accounts don’t expand based on generic signals, they expand when you can connect initiatives, stakeholders, and timing across a complex organization,” said Ruchir Purwar, Head of Global Partnerships and Cross-Sell Sales, Finastra. “Aithon helps our teams pinpoint where the real whitespace is and equips sellers with evidence-based actions that accelerate cross-sell motions.”
“Selling into large financial institutions requires navigating through data noise while successfully mapping our products to the right customer use case and buyer. We partnered with Aithon to help our sellers achieve that efficiently, and at scale,” said Lisa McKenna, Head of Americas Sales, TigerGraph.
With its AI-native, domain-aware approach, Aithon aims to redefine how regulated fintech revenue teams drive expansion with confidence and precision.
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