Blanchard, a long-standing leader in leadership development, has introduced SLII® for Sales, a specialized coaching program designed to help sales leaders boost performance, reduce turnover, and build more cohesive teams. Drawing from the acclaimed SLII® model, this tailored solution equips sales managers with tools to better understand individual team member needs and apply the right balance of direction and support to drive consistent results.
“In high-pressure environments, sales leaders often get stuck in fix-it mode. SLII® for Sales breaks that cycle by helping them lead smarter, coach more consistently, and scale results,” said Pat Zigarmi, cofounder and author of SLII®. With decades of leadership experience, Zigarmi emphasizes that this is not just a training—it’s a transformative approach to sales management.
The program offers measurable benefits including shorter onboarding time for new hires, improved coaching across teams, better retention of top performers, and higher overall productivity. One of its standout features is its hands-on, collaborative workshop format, where sales leaders and their teams jointly address real-world challenges and develop actionable strategies.
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Jay Campbell, Chief Product Officer at Blanchard, added, “Imagine if sales leaders knew how to get the best out of each sales rep while helping them feel successful and trusted. That’s what we’re focused on with this new solution.”
SLII® for Sales is offered in both virtual and in-person formats, with targeted sessions for managers, team members, and shared practice modules to reinforce skills through real-time coaching. Aimed at everyone from front-line managers to high-potential sales professionals, this program is crafted to empower modern sales teams to thrive in a competitive environment.
Blanchard will spotlight the new offering in an upcoming webinar, Turn Reps into Top Performers, on June 25, 2025.
