Cadent, a leader in predictive advertising technology, has appointed Jeremy Haft as Executive Vice President of Sales & Growth Markets, strengthening the company’s push into connected TV (CTV), digital, and linear advertising. Reporting directly to Jes Santoro, Cadent’s Chief Revenue Officer, Haft will lead North American sales strategy and help chart the company’s next phase of omnichannel growth.
A seasoned executive with over 20 years in media and ad tech, Haft brings a proven ability to scale revenue, launch omnichannel ad products, and build high-performing sales organizations. He previously held senior leadership roles at Digital Remedy, Channel Factory, Viant Technology, and Amobee, including serving as Chief Revenue Officer at both Digital Remedy and Channel Factory.
“Jeremy’s arrival comes at a time when Cadent is accelerating its omnichannel solutions and strategies to set the new standard in predictive advertising,” said Santoro. “His incredible fluency in all media, his trusted reputation in the industry, and his ability to lead with solutions make him the ideal partner to propel our next chapter of growth.”
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In his new role, Haft will work alongside Lindsay Teague, SVP of Strategic Accounts, to unify the sales team, drive adoption of a new solution-oriented sales framework, and develop impactful go-to-market strategies. Their shared focus will be on building advertiser relationships that advance Cadent’s presence across an evolving media landscape.
“The new Cadent is redefining what’s possible in advertising with end-to-end solutions and industry-leading predictive technology. I’m excited to be part of a trusted partner that works with so many leading advertisers and their agencies,” said Haft. “Cadent’s acceleration is tremendous, especially within CTV, and I look forward to building on that growth.”
Haft’s appointment underscores Cadent’s commitment to innovation and strategic leadership as the company expands its predictive platform to meet the demands of an increasingly complex advertising ecosystem.
