Clay, an AI-powered sales automation platform, has entered into a strategic partnership with TrustRadius, a leading software review platform, to deliver enriched buying intent signals directly to go-to-market teams. The collaboration aims to give sales and marketing professionals unprecedented access to high-quality, first-party data that can help them better identify and engage with in-market prospects.
The integration brings together TrustRadius’ proprietary downstream intent data—such as product comparisons, pricing views, and review reads—with Clay’s powerful AI engine and vast data enrichment capabilities. This enables go-to-market teams to build hyper-targeted, real-time workflows with contextual intelligence on over 50,000 software products, empowering sellers to connect with prospects when interest is at its peak.
“Today’s buyers expect a personalized experience and sellers need to know exactly who to reach out to, when, and with what message,” said Vinay Bhagat, Founder and CEO of TrustRadius. “Through our partnership with Clay, GTM teams can now leverage TrustRadius’ high-fidelity intent data and pair it with Clay’s robust enrichment engine to drive real-time personalization at scale.”
Also Read: Xactly and ServiceNow Collaborate to Enhance Sales Performance and Order Management
This partnership reflects a broader industry shift toward more data-driven, intent-based selling. By giving go-to-market teams access to verified user behaviors and product research patterns, the integration is designed to replace guesswork with precise, actionable insights.
With buyer journeys increasingly fragmented and self-directed, the collaboration between Clay and TrustRadius represents a timely response to modern revenue challenges. Both companies plan to expand the offering and deepen integrations in future product updates.
The partnership is now live and available to all Clay users, signaling a significant leap forward in aligning sales efforts with buyer intent.
