Corporate Visions, the leader in evidence-based revenue growth solutions, has announced the integration of its TruVoice automated buyer feedback platform with the Highspot revenue enablement platform. This strategic collaboration brings real-time, buyer-validated insights directly into the hands of sales managers and teams—transforming traditional coaching methods with data-driven precision.
TruVoice captures structured feedback directly from decision-makers at the conclusion of every sales cycle, regardless of whether the deal results in a win, loss, or no decision. This buyer intelligence is now fully accessible within the Highspot platform, allowing managers to tailor coaching based on insights from the only perspective that truly matters—the buyer’s.
“Sales coaching has traditionally relied on anecdotal evidence, rep self-assessments, or manager interpretation,” said Tim Riesterer, Chief Strategy Officer at Corporate Visions. “This integration flips the script by embedding objective buyer feedback into the enablement process, so managers can coach reps based on how real buyers experienced their sales conversations.”
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Elevating Sales Coaching Through Buyer Intelligence
By embedding TruVoice data into Highspot’s enablement ecosystem, revenue teams gain unprecedented visibility into what actually influences buying decisions. Sales leaders can now:
- Instantly access buyer-validated insights to identify what top-performing sellers are doing differently across the customer journey
- Drive personalized coaching actions based on individual rep performance, using buyer feedback that pinpoints behaviors correlated with successful outcomes
- Align content, messaging, and training efforts with the skills and approaches proven to resonate most with decision-makers
“Highspot uses actionable insight to optimize our customers’ go-to-market execution,” said Graham Younger, President of Field Operations at Highspot. “Buyer feedback is arguably the most important signal for understanding seller performance. This integration with TruVoice gives our customers a new level of precision—turning post-sale feedback into pre-sale coaching advantages.”
This integration represents a significant evolution in sales enablement—bridging the gap between enablement strategy and real buyer perception. It empowers sales organizations to coach with confidence, train with purpose, and compete more effectively in every selling situation.
