Highspot has unveiled its Winter Product Launch 2026, rolling out new agentic AI capabilities designed to help sales and go-to-market (GTM) teams execute deals with greater precision and consistency. The update reinforces Highspot’s positioning as an agentic platform for GTM performance, with a focus on improving deal velocity, visibility, and win rates across increasingly complex sales cycles.
At the center of the launch is Deal Intelligence, powered by Highspot’s new Deal Agent. The capability brings together CRM data, buyer engagement signals, and meeting insights into a single, real-time view of every active opportunity. By unifying fragmented deal signals, Deal Intelligence enables sellers and managers to clearly understand deal health and execution gaps as they emerge.
Deal Agent goes a step further by translating insight into action. Using Highspot Nexus™, the company’s unified AI and analytics engine, the agent connects directly to an organization’s CRM and recommends data-driven next steps tailored to each opportunity. These actions can include flagging deal risk, initiating deal-specific AI Role Play, or launching a Digital Sales Room (DSR) to re-engage stakeholders and move conversations forward.
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The Winter Launch also strengthens collaboration between sellers and buyers. Enhancements to Highspot’s Digital Sales Rooms introduce mutual action plans that align both sides on responsibilities, milestones, and timelines. This shared structure is intended to reduce friction, accelerate decision-making, and provide buyers with greater clarity throughout the purchasing journey.
To support execution readiness, Highspot expanded its AI-powered coaching and enablement tools. Sellers can now access AI Role Play directly within Deal Agent to practice real scenarios using live deal context on web or mobile. Additional updates include Highspot Skills for defining and measuring seller competencies, AI-driven skill assessments, and automated feedback for training to speed up coaching cycles.
“Your go to market strategy lives or dies with the deal,” said Robert Wahbe, CEO, Highspot. “Our Winter Launch turns insight into action inside live deals, giving sellers the agentic platform they need to win more consistently and make your strategy successful.”
As buying groups grow larger and deal dynamics more complex, Highspot’s latest release aims to embed intelligent guidance directly into daily sales workflows—helping teams move from insight to execution without adding tools or headcount.
