Highspot, the leading agentic platform for go-to-market performance, has announced its Summer Launch ’25, introducing Highspot Agents – AI teammates designed to transform strategy into frontline action for sales, marketing, and enablement teams.
Powered by Highspot Nexus™, the company’s unified AI and analytics engine, the new role-based and specialized Agents capture insights from buyer conversations, shared content, and buyer behavior to pinpoint what works and proactively address gaps. Unlike generic AI tools that add noise, Highspot Agents aim to drive smarter, more impactful actions that boost performance at scale.
“Lots of AI tools can act. But without knowing what works, they just create noise and drive the wrong actions,” said Robert Wahbe, CEO of Highspot. “This isn’t about replacing people—it’s about elevating them. Our Summer Launch delivers AI as a teammate that turns strategy into action and signals into winning outcomes.”
The launch comes at a pivotal moment for go-to-market teams facing tight budgets, higher expectations, and technology overload. According to Gartner®, 70% of sellers feel overwhelmed by the number of tools they use — and are far less likely to meet quotas as a result.
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Highspot’s Agents address this by acting as embedded teammates. Role-based Agents deliver real-time answers and guidance tailored to sellers, marketers, or enablement teams, while specialized Agents handle critical work like deal coaching, sales play optimization, and content management. Together with Ask Highspot, users get instant, context-aware insights that help them work smarter.
To further reduce complexity, Highspot’s new MCP support allows customers to securely connect external AI tools with the platform, streamlining workflows even more.
Alongside the AI Agents, the Summer Launch adds AI-powered Adaptive Learning, Skill Coaching, and Role Play capabilities that embed training directly into daily workflows. Adaptive Learning personalizes training paths, letting sellers skip what they’ve mastered and focus on areas for growth. Skill Coaching delivers real-time feedback, while AI Role Play gives teams hands-on practice with instant assessments – helping them build confidence and stay ready to perform.
By combining intelligence, action, and always-on coaching in one place, Highspot aims to help go-to-market teams close deals faster and more effectively – without adding more tools to the stack.
