INFUSE, the leader in full-funnel demand activation, announced a strategic partnership with G2, the world’s largest and most trusted software marketplace. This collaboration brings the power of G2 Buyer Intent and INFUSE demand activation, enabling B2B marketers to engage in-market buyers with unmatched precision, velocity, and performance.
By integrating G2 Buyer Intent data, INFUSE clients can now:
Prioritize in-market accounts, buyers, and buying groups actively researching solutions on G2
Activate fit-for-purpose demand programs fueled by G2’s unique signals for optimal engagement
Drive demand with personalized content and tactics aligned with target buying group behavior and preferences
“Today’s B2B buyers expect personalized, relevant experiences, and the only way to deliver that at scale is with real-time intelligence,” said Alexander Kesler, Founder & CEO of INFUSE. “Our partnership with G2 allows marketers to reach active buyers with surgical precision, turning signals into scalable growth.”
This strategic partnership empowers B2B organizations to harness real-time buyer intelligence by seamlessly connecting G2’s proprietary intent signals and INFUSE’s AI-driven demand generation solutions.
“Successful B2B marketers not only rely on intent data to know when their target buyers are in-market, they also know how to activate them in the moment to fuel pipeline,”said Christine Li, VP Global Partnerships and Data Solutions, G2. “By leveraging G2’s data within their high-performance demand engine, and providing managed services through a team of 1,400 demand experts, INFUSE is empowering marketers to connect with the right buyers at the right moment—delivering real value for both sellers and their customers.”
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The collaboration delivers three key outcomes:
“I see INFUSE as an extended part of the team. We collaborate and work together. I think what’s really key is that the team actually took an interest in understanding what our goals are and helped us to achieve our success.” – Lit Yang Quek, Director, Demand Center, Asia Pacific & Japan at Veeam Software
Source: INFUSE
