Invoca, a leader in AI-powered revenue execution platforms, has announced the acquisition of Symbl.ai, a Seattle-based startup specializing in conversational intelligence. This strategic move aims to enhance Invoca’s capabilities in orchestrating customer journeys through advanced AI technologies.
Symbl.ai, co-founded by Surbhi Rathore and Toshish Jawale in 2018, has developed proprietary large language models capable of interpreting nuanced human conversations across voice, video, and text. Their technology enables real-time sentiment analysis, intent recognition, and contextual understanding, providing valuable insights for customer engagement.
“AI is upending the worlds of advertising, commerce, and the contact center, completely disrupting how brands have learned to operate in the digital era. In combining Symbl.ai’s cutting-edge AI technology and Invoca’s decade-long record of AI leadership, we are empowering forward-leaning brands to deliver the seamless buying journey of the future,” said Gregg Johnson, CEO of Invoca.
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The integration of Symbl.ai‘s technology into Invoca’s platform is expected to offer several enhancements:
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Deployment of conversational SMS and AI voice agents across digital channels, improving self-service options and bridging gaps between digital and contact center interactions.
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Enhanced contact center operations by providing agents with emotionally aware, contextually relevant insights derived from real-time conversations.
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Improved measurement and optimization of consumer experiences, allowing marketers to prioritize sales calls based on real-time intent signals and automate routine tasks.
The acquisition aligns with Invoca’s mission to empower brands to deliver personalized, efficient, and AI-driven customer experiences. By combining digital speed, AI precision, and human empathy, Invoca aims to help businesses achieve faster resolutions and measurable improvements in customer satisfaction and conversion rates.
