Invoca, the leader in revenue execution solutions, has announced the introduction of AI Messaging Agent, a first-of-its-kind, two-way SMS engagement tool that helps brands instantly connect with potential buyers to both qualify leads and drive conversions. Built for customer engagement across digital ads, websites, and IVR systems, the AI Messaging Agent extends Invoca’s platform from analyzing conversations to generating revenue by automating real-time interactions.
Millions of businesses lose millions each year when high-intent customers can’t get timely responses, resulting in abandoned purchases and lost opportunities. Invoca’s new solution addresses this challenge head-on by allowing 24/7 SMS engagement without human intervention. The AI agent comes pre-trained on each brand’s best-performing customer conversations so it performs like a top sales representative right from day one. It also links every interaction-SMS, digital, or phone-back to the original marketing campaign for complete ROI visibility and closed-loop attribution.
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“In the era of AI, consumers expect every brand to provide instant, intelligent answers at any point in the buying journey, much like they experience with popular AI platforms like ChatGPT,” said Gregg Johnson, CEO of Invoca. “With Invoca’s AI Messaging Agent, brands can deliver that same level of conversational sophistication and immediacy to their consumers on SMS, grounded in first-party data and complete with detailed data to measure revenue and drive profitable growth.”
Invoca’s AI Messaging Agent differs from traditional SMS tools focused on marketing. It aims for revenue generation. It learns from real customer chats to capture the brand’s voice. It uses buyer journey data for personalized responses. It also provides full attribution across campaigns, ads, and keywords. By automating engagement and nurturing leads, Invoca‘s AI Messaging Agent helps brands recover lost sales. This leads to faster growth through smart, data-driven communication.
