Nurix.AI, a leader in Nurix.AIfor enterprise workflows, has launched NuPlay, a next-generation interactive voice platform designed to automate and elevate customer engagement across sales and support functions. With its ability to handle over 80% of customer inquiries and cut support costs by more than 65%, NuPlay is set to redefine how businesses manage real-time communication at scale.
Announced on June 17, NuPlay delivers enterprise-grade voice agents that operate with low latency and near-human responsiveness. The platform goes beyond simple voice bots by integrating deeply with over 300 enterprise tools—including CRM, ERP, and CCaaS systems—to turn conversations into actionable outcomes.
“Most AI tools today generate conversations, largely over text; however, that’s not how meaningful human-to-human interactions take place,” said Mukesh Bansal, founder and CEO of Nurix.AI. “People need to talk to each other to make decisions and execute them because they want to feel heard and understood. Customers seek meaningful interactions where they are truly listened to, and brands that prioritize scaling quality customer service are the ones that will build lasting loyalty. NuPlay is enabling people to interact with AI agents in the same way they would with a sales rep or customer support team, fostering genuine engagement, gathering information, and accelerating decision-making seamlessly within enterprise operations.”
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NuPlay features advanced interruption handling, real-time resolution capabilities, 99% task accuracy, and agents that reflect brand-specific personalities—delivering personalized conversations that build loyalty. Enterprises such as AllFly, First Mid Insurance, and Super.Money are already using NuPlay to manage more than 250,000 monthly conversations, reporting over 50% gains in efficiency and notable improvements in customer satisfaction and revenue opportunities.
With deployment costs at just a third of traditional staffing models, industries like retail, financial services, and insurance are embracing NuPlay to enable 24/7 support and elevate service quality. One customer noted NuPlay’s role in managing over 60,000 calls monthly and generating a 10% lift in cross-sell opportunities.
This launch follows Nurix.AI’s $27 million funding round led by General Catalyst and Accel, with the company achieving 5x growth in just six months—highlighting strong demand for scalable, AI-driven customer engagement.
