PebblePost, the leading performance marketing company specializing in programmatic direct mail, announced significant enhancements to its revolutionary Performance Marketing Engine, setting a new standard for measurable marketing outcomes at scale.
Powered by data from hundreds of top brands—$100B+ in online and offline transactions and billions of intent signals—the enhanced Engine helps marketers reach and convert high-value consumers across nearly 100% of U.S. households, not just those ready to buy. With an industry-leading 80% identity match rate, PebblePost delivers unparalleled scale, precision, and incremental revenue.
“PebblePost has been a game-changer in helping us retarget high-intent site visitors we can’t reach through other channels,” said Michelle Evans, Marketing Consultant for Jewelry Television (JTV). “Additionally, their address matching and deduplication make it easier to engage consumers with greater precision and efficiency. We’ve seen record-breaking ROAS and conversion rates using PebblePost’s Performance Marketing Engine.”
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Game-Changing Enhancements for Maximum Impact
PebblePost has long leveraged online and offline transaction data for performance marketing measurement and optimization. Now, with enhancements to its Performance Marketing Engine, that same transaction data is also powering ID resolution and audience targeting—enabling brands to discover and win over high-value consumers with unprecedented accuracy and ensuring marketing investments drive real outcomes.
- Identity Resolution: With transaction data—the most recent and accurate first-party data—PebblePost can now resolve a wider array of high-accuracy identifiers, including email, postal address, and phone number, back to a single household. With a 4x higher match rate than competitors, brands gain access to 140M+ addressable households and can confidently segment, target, and attribute conversions.
- Audience Targeting and Optimization: Infused first-party transaction data that is updated daily sharpens audience modeling, generating an average of 20% higher campaign performance than audiences modeled on third-party data. AI-driven models refresh daily to engage decision-ready consumers at the optimal moment.
- Closed-Loop Measurement: PebblePost ties transactions across all points of sale back to exposed and control audiences, enabling a focus on true incrementality and the direct impact of marketing campaigns on sales outcomes—not just clicks or impressions.
With these enhancements, 84% of brands exceed their KPIs by 4x—including 8.5x incremental ROAS for acquisition and 42x incremental ROAS for retention, on average.
“PebblePost is redefining what’s possible in performance marketing,” said Jacob Ross, CEO at PebblePost. “By integrating real-time transaction data into every component of our Performance Marketing Engine, we’re enabling brands to connect with their most valuable audiences with unprecedented accuracy and drive tangible business outcomes throughout the full funnel.”
The Power of Transaction Data
As privacy changes take hold and consumers’ search behaviors evolve, traditional online intent signals for identity resolution and targeting are shrinking. In this environment, transactions are the most definitive signal of consumer intent. Unlike online browsing behavior, transactions reveal what people actually buy—across channels and devices, online and offline. This makes them the most predictive, high-confidence data source available.
Using proprietary, shared first-party data across hundreds of top brands, PebblePost seamlessly ties transactional signals into identity resolution, audience modeling, and attribution—driving real outcomes based on actual purchases. This is especially vital in channels like programmatic direct mail and connected TV, where conversions often happen offline.
Setting a New Standard for Performance Marketing
PebblePost is now the only Performance Marketing Engine that seamlessly unites identity, intent, and transaction data—empowering marketers to go beyond impressions and clicks to achieve measurable, incremental business outcomes at scale.
Source: PRNewswire
