Siro, a fast-growing conversation intelligence platform built specifically for in-person sales, has secured $50 million in a Series B funding round. The investment, led by ICONIQ Growth with continued support from Spark Capital, Coatue, and Accel, will be used to scale the company’s operations and further enhance its AI-driven technology.
Siro’s platform enables sales representatives to capture and analyze face-to-face customer conversations using a mobile app. The tool transcribes live interactions and uses advanced AI to distill critical insights—such as customer sentiment, buying signals, and objections—which are then leveraged by sales managers and teams to improve performance and coaching.
Unlike traditional sales enablement platforms focused on virtual or inside sales, Siro is designed from the ground up for field sales professionals who rely on in-person interactions. The company sees this segment as historically underserved by technology, especially in industries such as medical devices, retail, and industrial sales.
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The Series B funding marks a significant milestone in Siro’s rapid growth. Since its founding, the company has seen strong adoption from enterprise clients seeking more actionable and scalable insights into their field teams’ performance. By combining AI-driven analytics with an easy-to-use interface, Siro aims to become the go-to platform for organizations that want to modernize their in-person sales approach.
With the new capital, Siro plans to invest heavily in product development, expand its engineering and go-to-market teams, and deepen integrations with CRM platforms and enterprise workflows. The funding also positions the company to accelerate its entry into new markets and industry verticals.
As the use of AI continues to transform how businesses approach sales and customer engagement, Siro’s solution arrives at a critical moment—offering a competitive edge to organizations looking to boost efficiency and drive revenue through smarter, more data-informed field sales operations.
