Varicent, a leader in Sales Performance Management, unveiled advancements in its AI-native architecture at the company’s first Unlock Innovation Forum, showcasing how its platform now integrates AI at the system level rather than as standalone tools. The updates aim to optimize sales planning, incentive design, data preparation, and inquiry management, enabling organizations to drive performance across the entire revenue engine.
“Most AI tools make individual work faster. We’re focusing on what makes the entire system better,” said Marc Altshuller, CEO of Varicent. “Our new innovations fix the underlying workflows, so revenue doesn’t depend on heroic effort. When the system works better, the whole organization does too.”
The AI-native approach provides leaders with comprehensive visibility into how changes in territories, quotas, and payouts impact downstream performance. Rather than accelerating isolated tasks, the platform enhances overall operational efficiency across the revenue lifecycle.
During the forum, Varicent demonstrated new capabilities that simplify complex processes and remove bottlenecks, including:
-
On-demand scenario modeling and territory adjustments
-
Automated creation and testing of incentive logic
-
AI-powered data processing from multiple sources with instant documentation
-
Streamlined compensation inquiries, reducing resolution time from hours to minutes
Also Read: SalesHood Unveils Advanced Agentic AI Digital Sales Rooms to Accelerate B2B Deal Cycles
“What we showed today is AI that improves the workflows that drive performance,” said Neil Whitney, Chief Product and Innovation Officer at Varicent. “These capabilities demonstrate how AI supports the full chain of planning and performance, not just isolated tasks. They make the compounding effects across planning and performance visible, so leaders can see how individual decisions drive broader outcomes.”
The announcements align with findings from Varicent’s latest research report, The Inflection Point, which emphasizes that revenue leaders gain greater value from AI that enhances system-wide decision-making rather than task-level automation.
The Unlock Innovation Forum marks the launch of Varicent’s ongoing event series, bringing together customers, partners, and industry leaders to explore innovation in sales performance, with additional roadshows, user groups, and community events planned for 2026.
