Vereigen Media has unveiled Advanced Buyer Intent Modeling, a new intelligence framework designed to enable B2B marketers and sales teams to spot real buyer interest and enhance lead quality in an increasingly convoluted buying environment. The launch reflects the rising tide away from volume-driven demand generation to verified, engagement-led strategies.
As B2B buying cycles extend, and the tightening of privacy regulations further constrains the use of third-party data, organizations feel increasing demands to prove real value from their marketing spend. Vereigen Media’s new model addresses this challenge by converting verified content interactions into actionable buyer intent signals, allowing teams to focus on prospects that have demonstrated real, measurable interest rather than assumed intent.
Advanced Buyer Intent Modeling differs from traditional intent models. It doesn’t rely on cookies or third-party signals. Instead, it validates engagement before assigning intent. The framework looks at how prospects engage with content in real time. It examines what they consume, how long they engage, and if their behavior matches real buying patterns. This approach uses first-party data, time-based metrics, and human checks. It gives sales and marketing teams better intelligence.
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“B2B marketers don’t have a volume problem; they have a relevance problem. Our Advanced Buyer Intent Modeling was built to answer one critical question: has this person actually shown meaningful interest? By prioritizing solving such critical questions, we have combined first-party engagement data with human verification; we help teams focus on conversations that matter and eliminate wasted effort.” — Anuj Pakhare, Founder & CEO of Vereigen Media.
The new framework is powered by Vereigen Media’s proprietary VM Intelligence Engine, which evaluates intent at both the account and persona levels within a privacy-compliant, first-party data environment. Each interaction is reviewed by in-house data specialists to ensure accuracy, consent, and trust.
Designed for modern B2B teams across sectors such as media, technology, SaaS, and marketing, Advanced Buyer Intent Modeling supports mid-funnel decision-making by aligning sales and marketing around verified engagement. Backed by more than 110 million continuously validated first-party data points, the launch underscores Vereigen Media’s commitment to responsible, trust-driven growth in B2B demand generation.
