Appier, an AI-native software company, has unveiled the integration of Agentic AI across its entire suite of solutions, introducing eight specialized AI Agents designed to give marketers and advertisers a sharper path to predictable ROI. This strategic expansion marks a significant step toward reshaping how AI drives every stage of the customer journey, moving beyond simple automation to deliver adaptive, autonomous marketing intelligence.
Built around the vision of “One Data. One Experience. One Agentic World,” Appier’s AI Agents unify fragmented data, surface real-time insights, and enable dynamic omnichannel engagement. By combining predictive intelligence with industry best practices, these Agents act as always-on marketing partners, coordinating strategy to execution while learning continuously to enhance outcomes.
The portfolio includes three product families: Advertising Cloud (Coding Agent, Director Agent, ROI Agent), Personalization Cloud (Sales Agent, Campaign Agent, Service Agent), and Data Cloud (Audience Agent, Insight Agent). Each is tailored to solve critical challenges — from creative generation and campaign automation to predictive segmentation and advanced customer support.
Also Read: Proxet Partners with Adyen to Simplify Global Payments and Accelerate Business Growth
“The essence of Agentic AI is turning goals into executable, autonomous applications and workflows,” said Chih-Han Yu, Co-founder and CEO of Appier. “Backed by more than a decade of proven experience in AI and martech, Appier orchestrates specialized AI Agents into an end-to-end agentic ecosystem. This intelligent marketing network acts like a highly collaborative team that adapts in real time to handle growing marketing complexity and deliver sustainable impact and revenue.”
Appier plans to roll out the eight Agents globally in phases, supporting English, Japanese, Korean, and Chinese markets. With its combination of proprietary algorithms, cross-regional data, and deep industry expertise, Appier aims to help enterprises of all sizes accelerate ROI, strengthen consumer engagement, and unlock new growth opportunities.
