Custify has introduced CustifyAI, an integrated suite of artificial intelligence capabilities designed to streamline customer success operations, accelerate risk detection and automate routine tasks for B2B SaaS teams. Launched within Custify’s existing platform, the new solution helps organizations manage rising revenue expectations and growing customer portfolios without expanding headcount.
As customer success teams face mounting pressure to reduce churn and drive expansion, many still struggle to leverage the wealth of historical customer data sitting in their systems. CustifyAI aims to change that dynamic by delivering actionable insights directly inside the workflows CSMs use each day. The result is a toolset that makes it easier to identify early warning signs, respond to accounts proactively and enter every customer meeting fully informed.
Stijn Smet, Head of Customer Success at Whale, highlighted the practical value of the tools, noting, “The useful thing about CustifyAI is not the AI label. It’s that risk, context and follow ups show up early enough that a human can still fix the relationship.”
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Custify CEO Philipp Wolf echoed the sentiment, emphasizing usability over hype. “CS leaders keep hearing that AI will fix everything, yet most tools live outside their workflow or feel like experiments,” he said. “We built CustifyAI to be boring in the best way. It quietly does the work you don’t have time for and surfaces what really needs your attention.”
CustifyAI’s key capabilities include automated churn-risk scoring from customer conversations, AI-generated playbooks and workflows, rapid summaries of detailed account histories and a conversational interface that lets teams ask questions about customer behavior in natural language. The system also provides an AI writing assistant for crafting emails, notes and QBR materials.
Built on AWS Bedrock with SOC 2-aligned controls, CustifyAI ensures data security while keeping customer information out of public model training. Early adopters have reported significant productivity gains—up to 67%—along with measurable improvements in churn reduction thanks to faster, more informed interventions.
