MaxIQ, the first AI-powered Customer Journey Management platform built to maximize customer lifetime value, has secured $7.8 million in Seed funding. The round was led by Dell Technologies Capital, with participation from Intel Capital. This investment will fuel MaxIQ’s expansion, accelerate product innovation, and strengthen its leadership team as it redefines customer journey management for B2B SaaS enterprises.
B2B SaaS companies often face inefficiencies due to fragmented tools and disconnected workflows across sales and customer success teams, which typically rely on an average of 14 different solutions. These siloed systems lead to inaccurate forecasting, prolonged time-to-value, and lost revenue opportunities. As the industry shifts to consumption-based models, businesses require a unified, AI-driven solution that delivers real-time intelligence to enhance adoption and maximize customer lifetime value.
Founded in 2022 by Sonny Aulakh, MaxIQ is pioneering the Customer Journey Management category by bridging the gap between customer acquisition—encompassing deal qualification, inspection, and forecasting—and customer success, which includes onboarding, adoption, and time-to-value optimization. Unlike conventional revenue intelligence tools that lack actionable insights, MaxIQ leverages predictive analytics and workflow automation to boost Customer Lifetime Value (CLV) and improve revenue forecasting accuracy.
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MaxIQ also announced the appointment of Matt Hickey as Chief Executive Officer (CEO) and Rob Sexton as Chief Revenue Officer (CRO). Both executives bring deep leadership experience from Palo Alto Networks, EMC, and Securiti.ai. Their expertise in scaling disruptive technologies—including Data Domain, XtremIO, and CloudGenix—positions MaxIQ for rapid growth. Founder Sonny Aulakh will continue driving product innovation and market expansion through strategic initiatives to ensure MaxIQ remains a leader in customer journey management.
“Today’s tools leave a critical gap between sales and customer success, resulting in misalignment, delays, and missed revenue opportunities,” said Matt Hickey, CEO of MaxIQ. “MaxIQ solves this by unifying workflows and delivering AI-powered insights that enable revenue teams to operate in sync and drive faster value to customers. This funding marks a pivotal moment for MaxIQ as we accelerate from category pioneer to category leader.”
“Complexities of managing modern B2B SaaS sales—from Product-Led Growth to complex enterprise campaigns—have organizations drowning in fragmented data,” said Chris Hillock, Investor, Dell Technologies Capital. “MaxIQ‘s vision for unifying the entire customer journey is bold and creates an opportunity for companies to harness information intelligently to streamline organizational productivity and maximize value capture. We are thrilled to support the team as they drive this much-needed transformation.”
