Performance Metrics and Analytics
News
Kurrent Names Patrick Ball as Chief Revenue Officer
Event-native data platform pioneer Kurrent has appointed enterprise technology veteran Patrick Ball as Chief Revenue Officer, tasked with scaling sales operations and advancing go-to-market...
News
Marchex Releases Healthcare AI Solution to Provide Comprehensive Patient Insights and Superior Marketing Attribution
Marchex, which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, announced the release of its new AI-powered...
News
Trados Launches AI-Powered Project Intelligence
RWS, a content solutions company, powered by technology and human expertise, announces the launch of Smart Insights – a new feature within its cloud-based...
News
StreetMetrics Launches Intelligence: The Command Center for Smarter OOH Decisions
StreetMetrics announced the launch of StreetMetrics Intelligence, a next-generation platform built to help media owners—and soon, advertisers and agencies—plan faster, sell smarter, and uncover...
Customer Success
CROFirst’s Weekly Roundup: Rightworks, Everstage, Conga Technologies, Dexian & More
Welcome to CROFirst’s Weekly Roundup—your trusted source for the latest developments in strategic revenue management, tech-led growth, and operational intelligence. This week brings major...
News
Qualtrics and PureSpectrum Partner to Deliver Advanced Synthetic Research Capabilities
Qualtrics, the leader and creator of the experience management (XM) category, and PureSpectrum, the innovator in market research data quality and technology, announced a...
News
Nielsen and WPP Media Expand Audience Measurement Capabilities
Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming,...
Customer Success
CROFirst’s Weekly Roundup: Salesforce, Genesys, Fractal, CGI, CobbleStone & More
Welcome to CROFirst’s Weekly Roundup—your trusted source for the latest developments in strategic revenue management, tech-led growth, and operational intelligence. This week brings major...
