Wednesday, April 22, 2026

Performance Metrics and Analytics

The Role of Behavioral Data in Account-Based Marketing (ABM) Success

Account-Based Marketing (ABM) has emerged as a leading B2B strategy. It allows organizations to target a few select high-value accounts rather than casting a...

Datadog Acquires Eppo to Enhance AI-Driven Product Analytics and Experimentation

Datadog has acquired Eppo, a leading feature flagging and experimentation platform, to bolster its AI and product analytics capabilities. This strategic acquisition enables Datadog...

CROFirst’s Weekly News Roundup With Cavallo, OneShot.ai, Clearwater Analytics, BlueConic, Humanyze & More!

In Strategic Revenue Management news this week… 🔹 Cavallo Expands Profitability Solutions with New Infor ERP IntegrationCavallo has strengthened its Profit Platform by integrating with...

Cavallo Expands Profit Max Platform with New AI-Driven Insights for Distributors

Cavallo, a leader in AI-driven profit maximization, announced expanded anomaly detection and predictive analytics capabilities for its Profit Max Platform. These capabilities surface clear,...

Humanyze Introduces Pulse: AI-Driven Market Intelligence to Complement Flagship Workforce Analytics Solution, Insights

Humanyze, a leader in workforce analytics and business intelligence, is proud to announce the launch of Pulse, an AI-powered platform that provides real-time external...

CROFirst Weekly News Roundup: Wolters Kluwer, TruVoice, Tourmo, Self Storage Manager, LexisNexis & More

Welcome to this week’s CROFirst Roundup, where we surface the latest insights, innovations, and strategic moves helping Chief Revenue Officers stay ahead. From real-time...

Zappi Launches AI Concept Creation Agents to Transform Consumer Product Innovation

Zappi, a leader in AI-powered consumer insights, has announced the launch of its new AI Concept Creation Agents, designed to reinvent how brands develop...

LexisNexis® Expands CRM Capabilities with Launch of InterAction+™ Cloud API and Enhanced Partner Network

LexisNexis® Legal & Professional, a global leader in legal, regulatory, and business information and analytics, today announced the launch of the InterAction+™ Cloud API,...