Sales and Marketing Alignment
News
Unbounce Fast-Tracks AI and Feature Innovation to Empower GTM Teams
Unbounce, the leading go-to-market (GTM) software platform for growing small and midmarket brands and agencies, announced a host of new AI capabilities and feature...
News
Highspot Unveils AI-Powered ‘Agents’ to Supercharge Go-to-Market Teams
Highspot, the leading agentic platform for go-to-market performance, has announced its Summer Launch ’25, introducing Highspot Agents - AI teammates designed to transform strategy...
News
iHerb Welcomes Hyeyoung Moon as Chief Revenue Officer
iHerb, a leading global destination for health and wellness, announced the appointment of Hyeyoung Moon as Chief Revenue Officer. This newly created role is...
News
Varicent and ServiceNow Partner to Deliver Unified Revenue Execution for Modern Enterprises
Varicent, a leader in Sales Performance Management (SPM), has announced a strategic alliance with ServiceNow aimed at transforming how revenue teams plan, execute, and...
News
UniUni Appoints Sheila Berry as Chief Revenue Officer to Accelerate North American Growth
UniUni, a leading last-mile delivery company, announced the appointment of Sheila Berry as its new Chief Revenue Officer (CRO). Berry will lead all North American...
News
New Relic Announces Lauren Nemeth as Chief Revenue Officer
New Relic, the Intelligent Observability company, announced the appointment of Lauren Nemeth as Chief Revenue Officer (CRO). Nemeth will lean on her extensive go-to-market...
Customer Success
CROFirst’s Weekly Roundup: Confluence, KKR, Athelas, Adyen & More
Welcome to CROFirst’s Weekly Roundup - your trusted snapshot of this week’s most impactful moves in revenue management, global partnerships, and AI-powered performance. From...
News
Alibaba.com and Wix Partner to Help SMEs Scale Global Sourcing and Sales
Alibaba.com, one of the world’s leading B2B e-commerce marketplaces, and Wix.com Ltd., the global SaaS website building leader, have announced a strategic partnership designed...
