Friday, July 17, 2026

Sales and Marketing Alignment

CROFirst’s Weekly Roundup: Huron, G2, Comaptio, Pendo & More

Welcome to CROFirst’s Weekly Roundup—your curated guide to the week’s most impactful stories across strategic revenue transformation, AI-led customer success, and performance optimization. From...

Nexstar Expands Salesforce Partnership to Power AI-Driven Ad Sales Transformation

Salesforce has announced the expansion of its strategic partnership with Nexstar Media Group, Inc., the largest owner of local TV stations in the U.S....

Surgimate Appoints Jessica Cook as Chief Revenue Officer

Surgimate, a leading provider of surgical coordination and scheduling software in the U.S., announced the appointment of Jessica Cook to the newly created position...

Clozd launches the Clozd Expert Network to expand interview capabilities

Clozd, the leading provider of win-loss analysis solutions, announced the launch of the Clozd Expert Network (CEN), a curated group of seasoned executives and...

HG Insights Acquires TrustRadius, Providing GTM Teams With Buyer Intent Insights and In-Market Leads to Accelerate Pipeline Growth and Brand Influence

HG Insights, a global leader in data-driven insights for B2B go-to-market (GTM) strategies, announced its acquisition of TrustRadius, a leading provider of buyer intelligence...

Nurix.AI Unveils NuPlay to Revolutionize Enterprise Customer Engagement with Human-Like Voice Agents

Nurix.AI, a leader in Nurix.AIfor enterprise workflows, has launched NuPlay, a next-generation interactive voice platform designed to automate and elevate customer engagement across sales...

Cyderes Appoint Josh Locker as Chief Revenue Officer and Joshua Leatherman as Chief Marketing Officer

Cyderes, a leader in identity-first managed security services, is reinforcing its commitment to global growth and innovation with two key executive hires: Josh Locker...

Compatio Introduces Guide, Enabling Smarter AI for Guided Selling

Compatio AI, the leader in product configuration and recommendation solutions, announced the launch of Guide, a next-generation guided selling platform that helps businesses match...