Provarity, a leader in AI-native technical sales orchestration, has announced a strategic partnership with demo automation provider Consensus to streamline the enterprise sales journey from initial product discovery through technical validation and post-sales handoff. The integration of automated demo experiences by Consensus into Provarity’s Instynx platform, the collaboration targets the technical evaluation and Proof of Concept (POC) process stage, which is one of the most difficult phases in enterprise sales where deals frequently get stuck and making accurate sales predictions become hard. The merged product brings a fully-fledged technical sales orchestration by linking demo engagement, product knowledge, POC performance, and customer success workflows.
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Besides, the combined product works with AI-driven insights and agentic recommendations that help analyze the behavior of the buyer, preempt the risks, and advise on the best sales actions at various stages of the sales cycle.Members of the Provarity community have shared that they have experienced up to 30% shorter POC periods, increased technical win rates, enhanced conversion of deals, and more accurate forecasting, all the while handling more POCs without increasing their staff. “Technical evaluations are where deals are won or lost, yet most organizations still lack visibility into what’s happening during that stage,” said Steve Davis, CEO of Provarity. “Consensus has always been focused on delivering better product experiences that move deals forward,” added Adam Freeman, SVP of Partnerships and Strategic Alliances at Consensus.
