Pricing consultancy Revenue Management Labs (RML) has announced the expansion of its global footprint with the launch of a dedicated AI build practice out of its newly established London office, appointing commercial technology expert Gustavo Mendonça as Managing Partner to spearhead the division. The new UK practice is strategically engineered to bridge the gap between high-level commercial strategy and custom software execution, providing mid-market enterprises and private equity portfolios with bespoke, AI-driven decision engines that make complex pricing models highly automated and repeatable. By leveraging an AI-accelerated development framework, RML circumvents the steep capital requirements and prolonged 6-to-18-month deployment runways typical of legacy enterprise pricing systems, delivering purpose-built, automated infrastructure within weeks without burdensome software licensing overhead.
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Operating across the industrials, technology, and services sectors, the specialized unit integrates predictive machine learning directly into each client’s distinct operational workflows to maximize margin performance and drive compounding returns. Highlighting the competitive advantages of this modern, embedded architecture over rigid, traditional software alternatives, Gustavo Mendonça, Managing Partner, stated: “We embed AI directly into every model we build for you, delivering faster analysis, sharper pattern detection, and pricing intelligence that compounds over time. Unlike most pricing tools or consultants, we automate and advise simultaneously with AI built in.”
