Here is CROFirst’s Weekly Roundup of the top news shaping strategic revenue management, sales alignment, customer success, and performance analytics. In this ever-evolving business landscape, we bring you the latest developments to drive growth and smarter decision-making.
In Strategic Revenue Management news this week…
🔗 ApolloMD Unveils Agentic AI Vision in Partnership with Adonis
ApolloMD, in collaboration with Adonis, has announced its ambitious Agentic AI initiative, aiming to reinvent revenue cycle management in healthcare. By combining ApolloMD’s operational expertise with Adonis’s AI capabilities, the partnership seeks to streamline financial workflows and enhance enterprise visibility.
🔗 Ovative Group and Meta Unveil Omni Optimization Strategies to Maximize Marketing ROI
Ovative Group has teamed up with Meta to introduce new omni optimization strategies that unify online and offline performance tracking. These strategies aim to help marketing teams maximize return on investment by better understanding the full impact of their campaigns across channels.
Skyword is broadening access to its Accelerator360 platform, offering small businesses and solo creators tools that were once exclusive to enterprise users. This move is designed to help a wider audience scale their content marketing strategies and drive meaningful revenue growth.
In Technology & Innovation news this week…
🔗 Gainsight Acquires Skilljar to Expand AI-Powered Customer Education Capabilities
Customer success leader Gainsight has acquired Skilljar, a top customer education platform, to supercharge its AI-driven training and onboarding experiences. The acquisition aims to create more engaging and effective customer journeys while improving retention and lifetime value.
In Performance Metrics & Analytics news this week…
🔗 The Rise of AI in Enterprise Risk Management: Opportunities and Pitfalls
AI is transforming enterprise risk management, offering tools for predictive analytics, automated monitoring, and real-time mitigation. This article explores how revenue leaders can leverage AI for smarter risk strategies—while being mindful of its limitations and ethical implications.
Article of the Week
🔗 The Rise of AI in Enterprise Risk Management: Opportunities and Pitfalls
For CROs seeking a competitive edge, understanding AI’s growing role in risk assessment is crucial. This in-depth feature breaks down how AI is shaping risk frameworks and the considerations that must be taken to deploy these tools responsibly.
