Fawry, Egypt’s leading digital payments platform, has announced a strategic partnership with Truecaller, a global leader in communication and caller identification solutions. The collaboration aims to enhance how Egyptian businesses interact with customers, focusing on transparency, trust, and improved engagement.
Through the partnership, Fawry will integrate Truecaller’s Verified Business Caller ID solution, enabling companies using Fawry’s services to display authenticated identities during customer calls. This move is expected to curb fraud, reduce call rejection rates, and foster greater customer confidence in phone communications.
“By joining forces with Truecaller, we are taking a decisive step toward creating a more transparent, secure, and trusted communication ecosystem for Egyptian businesses and consumers,” said Mohamed Okasha, Co-founder and Managing Director of Fawry. “This partnership not only enhances the credibility of businesses but also strengthens customer trust—a cornerstone of sustainable digital transformation.”
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The partnership comes at a time when the importance of verified communication is growing, particularly in industries like financial services, e-commerce, and logistics, where consumer trust is paramount. With Truecaller’s technology, businesses will have access to call analytics and insights, allowing them to better tailor their engagement strategies while minimizing operational risks.
This initiative reinforces Fawry’s ongoing commitment to innovation and customer-centric solutions, positioning it at the forefront of Egypt’s evolving digital economy.
