PathFactory, a leading B2B content intelligence platform, has unveiled a new integration with Salesloft designed to elevate revenue orchestration through data-driven content engagement.
This collaboration enables go-to-market teams to seamlessly embed PathFactory’s robust content intelligence capabilities directly into Salesloft’s AI-powered revenue workflow platform. The result is a streamlined experience where sales reps can track content consumption, understand buyer intent in real time, and deliver more personalized outreach—all without leaving the Salesloft environment.
The integration empowers revenue professionals to see which content resonates most with buyers, improving their ability to guide deals more effectively through the pipeline. This level of insight is critical in today’s increasingly data-driven sales landscape.
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“Our partnership with Salesloft enables mutual customers to seamlessly surface high-quality, actionable insights into buyer engagement inside the tools they use every day,” said Dev Ganesan, CEO of PathFactory. “This ensures sellers can orchestrate revenue and drive pipeline using the best content and data available, all in one place.”
The move reflects growing industry demand for integrated tech stacks that enhance productivity while enabling smarter, more agile selling. For sales and marketing teams under pressure to convert leads faster and more effectively, the PathFactory–Salesloft integration marks a significant step toward more intelligent revenue execution.
