Silverfort, the leading identity security company, announced the appointment of Howard Greenfield as President and Chief Revenue Officer (CRO). Greenfield brings extensive experience in Go-To-Market (GTM) leadership after successfully bringing multiple identity companies to scale, including taking SailPoint through its first IPO. Howard joins Silverfort after a milestone year, in which the company grew its customer base to more than 1,000 companies and expanded its offering through innovation and M&A to become the most complete identity security platform. Greenfield will lead Silverfort’s GTM strategy and execution, including global sales and marketing, and navigate the company’s next stage of growth to strengthen its market leadership.
“Welcoming Howard to our leadership team, with his vast experience, vision, and operational rigor is truly a game-changer,” said Hed Kovetz, CEO and Co-Founder of Silverfort. “Market demand for identity security is skyrocketing, and Silverfort is scaling both its business and its platform at an unmatched pace, establishing itself as the leading identity security platform. With Howard’s deep understanding of the identity market and proven ability to scale companies to hundreds of millions in ARR, guiding them through significant milestones and achievements, his leadership will be instrumental as Silverfort expands.”
Before joining Silverfort, Greenfield was an Operating Partner at venture capital firm Canaan, where he helped many portfolio companies with their GTM approach and was a key driver for several successful exits, such as Axis Security and MachEye. Prior to that, as CRO at Centrify, a Privileged Access Management (PAM) provider now known as Delinea, he led the sales, marketing, partner and customer success teams, growing revenues to culminate in a successful exit to private equity firm TPG. Earlier, Greenfield was the CRO at SailPoint, one of the world’s leading identity companies, where he was instrumental in rapidly growing ARR and expanding the customer base, positioning the company for a successful IPO in 2017.
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As President and CRO at Silverfort overseeing sales and marketing, Greenfield will create strong alignment and partnership between both departments, driving fast growth to elevate Silverfort’s position as the identity security market leader even further. Greenfield will also focus on expanding the Silverfort partner community and channel-first strategy, empowering partners to be trusted advisors in the emerging identity security market.
“Identity is central to every cybersecurity strategy, and what sets Silverfort apart is its distinctive end-to-end identity security platform approach, and unparalleled innovation,” said Greenfield. “I’m eager to join such a strong, engaged team—across executive leadership, investors, partners, customers, and employees—focused on scaling the business while staying true to the company’s culture. Maintaining exceptional customer retention and satisfaction, prioritizing collaborative teamwork, and continuously building innovative products that solve real problems in groundbreaking ways, Silverfort is uniquely positioned for long-term success as the Identity Security market leader.”
This announcement comes on the heels of significant evolution and growth for Silverfort. Now a global organization with more than 450 employees worldwide, over 1,000 companies trust Silverfort to secure their identities— whether in the cloud, on-prem, humans, or machines. Already this year, Silverfort launched its new Privileged Access Security (PAS) offering which leverages unique technology, and expanded its Non-Human Identity (NHI) security offering to the cloud—following its acquisition of Rezonate and its integration into Silverfort’s platform in under six months. Fast Company also named Silverfort a 2025 Most Innovative Company under the security category.
Source: PRNewswire
