Pricefx, a global leader in AI-driven pricing solutions, has unveiled its latest innovation, Negotiation Guidance, now available on Salesforce AppExchange. This strategic launch empowers manufacturing and distribution enterprises to optimize revenue management and enhance deal outcomes through real-time, intelligent pricing support.
Tailored specifically for sales teams, the Negotiation Guidance solution uses AI to deliver actionable, data-backed price recommendations within Salesforce Revenue Cloud. It analyzes account-specific data, market fluctuations, and historical deal patterns to generate dynamic pricing bands—enabling sales reps to respond quickly and confidently to complex negotiations. The user-friendly interface ensures reps can maintain deal momentum while maximizing margins and improving win rates.
“In hyper-competitive markets, pricing matters more than ever. The Negotiation Guidance solution is a welcome addition to AppExchange, helping customers unlock value fast,” said Meredith Schmidt, Executive Vice President of Revenue Cloud at Salesforce.
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This solution arrives at a time of heightened market volatility due to geopolitical tensions, shifting trade policies, and supply chain disruptions. Amid these uncertainties, Pricing Guidance offers organizations a strategic edge by turning pricing from a tactical activity into a revenue-driving lever.
“It’s a crucial time for Pricefx to help more enterprises use pricing as a strategic lever,” said Ronak Sheth, CEO of Pricefx. “Businesses desperately want help pricing to minimize business fluctuations, protect margins, and maintain competitive edge. And with Negotiation Guidance on the AppExchange now, we can instantly give reps, pricing experts, and customers the confidence and trust they require for difficult deal negotiations.”
By integrating deeply with Salesforce’s ecosystem, the tool also streamlines broader revenue operations—spanning sales agreements, rebates, and forecasting—making it one of the most comprehensive revenue management offerings available for the sector.
The debut of Negotiation Guidance further cements Pricefx’s commitment to innovation and customer enablement, while expanding the reach of Salesforce AppExchange, which now boasts over 8,000 apps and experts serving more than 13 million installs globally.
