Adyen, the global financial technology platform serving many of the world’s top businesses, has announced the launch of its enhanced global Partner Program, aimed at deepening collaboration within its network of over 1,000 partners and fueling greater value for shared customers worldwide.
The revamped program offers an enriched framework of resources, support, and incentives, empowering partners – from technology providers and consultants to system integrators – to leverage Adyen’s unified platform more effectively and deliver superior outcomes for merchants.
“Our partners are an integral part of the Adyen network, extending our reach and enriching the solutions we offer to customers,” said Roelant Prins, Chief Commercial Officer at Adyen. “This enhanced program reflects our commitment to investing in these crucial relationships, providing our partners with the tools and support they need to thrive and deliver even greater value to our joint customers.”
A cornerstone of the updated initiative is its clear tiered structure, which recognizes partners for their expertise, impact, and dedication. As partners progress through the tiers, they gain access to expanded benefits, including priority technical support, dedicated partner managers, exclusive insights into product roadmaps, and invitations to leadership roundtables.
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To address the diverse needs of its partner ecosystem, Adyen is also rolling out a range of tailored enablement tools. These include extensive training and certification programs, specialized technical documentation, and test environments available through a dedicated Partner Portal — equipping partners to confidently advise and implement solutions that best serve their clients.
The program’s focus on joint growth extends to co-marketing and sales support, offering opportunities for shared go-to-market initiatives. Partners can benefit from joint customer stories, thought leadership content, and featured placement in Adyen’s Partner Directory. Those in higher tiers may also qualify for dedicated marketing assistance and development funds to amplify campaign impact.
In addition, new growth-focused incentives aim to reward partners for their contributions, with referral rewards for bringing in new customers or leads, potential revenue-sharing for technology partners based on transaction volumes, and implementation funds to help service partners ensure seamless customer onboarding.
By bolstering resources and recognizing partner contributions, Adyen’s enhanced Partner Program underscores its ongoing commitment to nurturing collaborative relationships that drive mutual growth and long-term customer success.
