Pipedrive, the CRM platform built for small businesses, has launched Pipedrive Pulse, a new AI-driven prospecting toolkit designed to help sales teams identify, qualify, and prioritize leads more effectively. Alongside this release, the company introduced two productivity upgrades, Team Inbox and branched automations and rolled out refreshed pricing plans to better align with how small businesses actually grow.
Prospecting remains one of the biggest hurdles for sales teams, with Pipedrive’s own research showing that around 60% of CRM users struggle to qualify and nurture leads. Pulse aims to change that by combining data enrichment, intelligent scoring, and automated nurturing into a single, user-friendly hub. The toolkit also includes a personalized sales feed to highlight high-value opportunities.
“Pulse is like having a co-pilot for your sales day,” said Viktoria Ruubel, Chief Product Officer at Pipedrive. “It gives reps the clarity they need to focus on the right leads, take the right actions, and close more deals with less effort.”
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The launch also introduces two new features to streamline collaboration and workflows. Team Inbox centralizes shared customer emails into one workspace, while branched automations enable teams to build customized workflows that adapt based on specific conditions, making follow-ups and customer journeys more efficient.
To complement these updates, Pipedrive has revamped its pricing plans to deliver more value at each growth stage:
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Lite helps small teams get organized with lead management and AI sales reports.
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Growth adds automations and forecasting tools to reduce manual tasks.
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Premium introduces advanced features like custom deal scoring, lead generation, and e-signatures.
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Ultimate offers top-tier capabilities, including expanded data enrichment, account-level security, and a sandbox environment.
“We designed these plans around how our customers actually sell and scale,” Ruubel added. “Now it’s easier than ever for sales teams to access the tools they need to grow without unnecessary friction.”
For many customers, the switch will mean more features at the same price point. All users will have access to the core Pulse Feed, with premium features like data enrichment and custom scoring available in higher-tier plans.
