Walnut, the platform known for enabling go-to-market teams to create personalized product demos, has introduced its latest innovation: the Interactive Deal Room. This all-in-one digital sales environment aims to simplify the traditionally lengthy and complex B2B buying process—currently averaging 84 days—by centralizing every step of the deal journey.
Unlike conventional deal rooms, Walnut’s solution integrates live demos, mutual action plans (MAPs), key sales assets, and collaborative tools into a single, branded workspace. Designed for speed and personalization, the Interactive Deal Room can be launched in under 10 seconds and customized without design expertise. The platform also delivers real-time engagement analytics directly to CRMs, allowing teams to improve forecasting and refine follow-up strategies.
“Navigating the B2B sales journey can feel like a maze. It’s confusing, time-consuming, and most of the time you don’t know where to turn next,” said Eric Anderson, CEO of Walnut. “Reps are toggling between tools, stakeholders are buried in email threads, and leaders are forecasting on gut feel. Our Interactive Deal Room addresses these challenges. We’re helping sellers stay focused, while giving buyers everything they need to say yes, all in one place.”
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Backed by Walnut’s #WeAreProspects philosophy, the platform prioritizes buyer experience over sales process friction. According to VP of Product Oren Blank, “When the product can speak for itself without a tangled sales process getting in the way – that’s when buyers confidently commit.” The platform addresses a key issue uncovered from millions of demos: deals often stall between meetings, not during them.
With customizable branding, drag-and-drop functionality, and built-in governance features, the Interactive Deal Room supports a wide range of GTM roles—from sales to customer success—helping teams close deals faster, scale efficiently, and deliver consistent messaging. Walnut’s launch also aligns with a broader initiative to shift the SaaS industry toward more customer-centric, product-led growth, supported by companies like HubSpot, Apollo.io, and Cloudshare through exclusive offers under the #WeAreProspects movement.
