G2 has announced a strategic four-year expansion of its partnership with Amazon Web Services (AWS), aimed at transforming the software buying experience in the AWS Marketplace through generative AI and customer-driven insights.
The enhanced collaboration will embed G2’s user-generated content more deeply into AWS Marketplace, bringing AI-powered product comparisons and insights built with Amazon Bedrock directly into the purchasing workflow. With over 3 million verified reviews on G2 and more than 20,000 already syndicated to AWS Marketplace, this next phase of the partnership focuses on surfacing customer sentiment and key product themes for faster, more informed decisions.
“We’re proud to deepen our collaboration with AWS, building a more connected and intelligent software buying journey across G2 and AWS Marketplace,” said Godard Abel, Co-Founder and CEO of G2. “By combining trusted peer voices with AI-driven insights, we’re not only accelerating decision-making for buyers, but also laying the groundwork for a future where software discovery is seamless, personalized, and community-powered — in all the places customers are.”
New AI-driven features include side-by-side product comparisons, context-rich content powered by G2’s taxonomy, and seamless transitions from product research to purchase — all within AWS Marketplace. These capabilities cater to the growing preference among buyers for community validation and self-service evaluation.
Also Read: Metaforms Secures $9M to Help Market Research Agencies Scale with AI-Driven Workflows
Matt Yanchyshyn, VP of AWS Marketplace and Partner Services, added, “Our expanded collaboration with G2 enhances the customer experience by integrating authentic peer reviews with generative AI-powered insights, simplifying the purchase decision-making process. This represents our commitment to creating more intuitive and efficient experiences that help customers accelerate innovation.”
Vendors listed on both platforms stand to gain greater exposure and credibility, with access to generative AI-enhanced content and verified user insights. G2’s dynamic review sourcing including conversational voice reviews and automated meeting-to-review features ensures content remains fresh, relevant, and high-quality.
This strengthened partnership underlines G2’s broader mission to make software procurement smarter, faster, and more transparent, while equipping both buyers and vendors with the tools to navigate a rapidly evolving digital landscape.
