Saturday, April 19, 2025

Nue’s Revenue Lifecycle Platform Expands with Enhancements to Lifecycle Manager, Unlocking the Next Era of Customer and Revenue Journeys

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Nue, the Revenue Lifecycle Platform, announced key enhancements to its Lifecycle Manager product. These enhancements include actionable revenue intelligence, new billing capabilities, and additional features to easily manage customer changes across subscriptions, assets, entitlements, usage, credits, credit memos, invoices, payments, and revenue contracts.

SaaS companies are facing widespread losses in revenue efficiency

As companies adopt hybrid revenue models and customers favor omni-channel buying options, revenue lifecycle management — particularly for recurring revenue — is becoming more complex. Changes in customer lifecycles are multidimensional, unfolding concurrently across subscriptions, physical goods, usage, and services. But most platforms are not built to easily manage changes. They are disjointed across sales and finance, hard to configure across pricing, quoting, and billing, and require expensive system integrators to stitch things together. This all contributes to widespread revenue leakage and losses in revenue efficiency.

Lifecycle Manager empowers companies to continuously optimize revenue lifecycles

Nue’s Lifecycle Manager is purpose-built for the next era of revenue lifecycle management, where agility and actionable insight are table-stakes. With an out-of-the-box UI, sales and finance teams can easily and accurately identify opportunities to improve retention and expansion strategies, reduce downgrades or churn, and fix revenue leakage.

Lifecycle Manager is the centerpiece of the company’s Revenue Lifecycle Platform, which includes its award-winning CPQ (that includes flexible pricing, discounting, and bundling for every revenue model), Everything Billing (that includes usage rating and billing), and Revenue Lifecycle Intelligence (that leverages a unified data model to give accurate revenue analytics).

With Lifecycle Manager, companies can:

  1. See the entire revenue lifecycle of a customer: Lifecycle Manager helps teams get a deeper understanding of customers by showing every transaction across subscriptions, assets, entitlements, usage, credits, invoices, credit memos, payments, and revenue contracts — all in one dashboard.
  2. Easily manage customer changes: Sales, RevOps, and Finance get a prepackaged, Amazon-like interface and API that accurately feeds into billing and revenue recognition. They can easily manage all changes along the customer journey, such as upselling, cross-selling, price adjustments, co-terming, renewals, reconfigurations, and cancellations.
  3. Get real-time, predictable revenue streams: Go-to-market teams see the continuous flow of revenue across upsells, cross-sells, downgrades, and account hierarchies, including all subscription-related revenue. This view highlights opportunities for recurring revenue and revenue growth, as well as potential risks for revenue loss.

Nue’s latest releases in Lifecycle Manager include:

  • Pre-built reports and dashboards: Robust, out-of-the-box analytics — including pipeline, booking, and billing & collections.
  • Actionable billing features: Teams can send invoices that unify all purchases across subscriptions, usage, physical goods, and services, easily apply credits to invoices, and bill customers based on key service milestones.
  • Additional advanced lifecycle features: Teams can leverage price adjustments, credit prorations, credit cashouts, and conversions between evergreen and termed subscriptions.

SOURCE: BusinessWire

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