UserEvidence, the leading customer evidence platform for go-to-market (GTM) teams, announced it has acquired Zealot, a fast-growing advocacy and reference management platform. The news comes alongside a fresh $7 million funding round led by existing investors, bringing total funding to $21 million.
Together, these milestones represent a major leap forward in UserEvidence’s mission: helping B2B marketing and sales teams close the growing “Evidence Gap” with always-on, trustworthy customer proof across every stage of the funnel.
“The go-to-market playbook is being rewritten in real time,” said Evan Huck, CEO of UserEvidence. “Outbound is flooded with AI-generated noise. Paid media’s losing steam. And buyers? They’re more skeptical than ever. They want credible, specific proof before they’ll even consider buying. This acquisition gives our customers a true end-to-end engine to collect, activate, and deliver that proof where—and when—it matters most.”
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Meeting the Moment: A Full-Funnel Approach to Customer Proof
Bringing Zealot into the fold adds key new capabilities to the UserEvidence platform—like proactive advocate activation, 1:1 reference management, and AI-powered matchmaking between advocates and active deals. These new tools pair perfectly with UserEvidence’s strengths in verified customer evidence generation (think: customer quotes, ROI data, original research) and cross-channel distribution.
The result of this acquisition? A fully integrated platform that empowers customer marketers to:
- Identify and activate advocates with smart segmentation, campaign workflows, and gamified incentives
- Match the right reference to the right deal using AI filters across industry, role, product usage, and burnout risk
- Deliver proof across the funnel—from top-of-funnel testimonials to reference calls and competitive win stories
- Prove impact with attribution and reporting tools that plug directly into Salesforce
Source: BusinessWire
