6sense, the first agent-powered revenue marketing platform, introduced AI Email, a reimagined product that delivers on a promise long sought by B2B marketers: truly personalized outreach at scale—without the manual work.
An evolution of 6sense’s Conversational Email, AI Email is a leap forward in how marketing teams create and accelerate pipeline. Powered by intelligent, persona-driven agents, AI Email delivers end-to-end efficiency across the entire email lifecycle: writing, sending, following up, reading replies, and routing qualified opportunities to sales.
“AI Email Agents extend what our platform can do for customers by delivering scale and personalization together,” said Kirill Popov, Sr. Director of Product Management at 6sense. “Instead of forcing teams to choose, we’ve built a product that automates outreach while keeping it grounded in real buying signals. With every qualified opportunity followed up on quickly and precisely, we’re enabling go-to-market teams to shift their focus to higher-value strategy and innovation.”
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Built to Drive Real Pipeline with Less Effort
The Summer 2025 release includes several product enhancements designed to help marketers launch more relevant, scalable, and revenue-generating campaigns:
- AI Email Personalization: Move beyond first-name token swaps. AI Agents now craft unique, 1:1 messages using custom prompts, CRM data, and proprietary Signalverse™ insights, transforming how teams engage entire buying groups.
- Native Email Provider: Built on enterprise-grade infrastructure, this new native option improves deliverability and scales with ease. No more wrestling with third-party send limits or security headaches.
- Custom Agent Hours and Handoff Logic: Configure AI Email Agents to work weekends, off-hours, or on custom schedules. Seamlessly hand off leads to the right sales rep based on role, region, or the logic you define.
The result is complete marketing workflow automation—from a single prompt to a sales-qualified lead—powered by intelligence that adapts in real time.
Customers Are Already Seeing Impact
“With 6sense AI Email Agents, we’ve been able to scale personalized outreach, generate a 7x increase in pre-funnel conversion, and reduce our ad spend—without sacrificing quality,” said Ashley Deibert, CMO at Marigold. “It’s helped unite our global marketing, sales, and BDR teams around the same goals, and it continues to help us exceed our revenue targets.”
This launch builds on the momentum of 6sense’s broader Summer 2025 release, which includes a redesigned Revenue Marketing homepage, enhanced segmentation and analytics, and integrations with The Trade Desk to extend reach across display, native, and CTV formats.
Source: BusinessWire
